About Us
Concealed Wines brings the world's finest wines and spirits to discerning customers across Sweden, Finland and Norway. As a trusted importer, we partner with family-run estates and innovative producers from every major winemaking region. From the rolling vineyards of Bordeaux to up-and-coming cellars in South America and Eastern Europe, our carefully curated portfolio delivers both classic favorites and exciting new discoveries.
Restaurant Distribution
In addition to off-trade sales, our dedicated restaurant distribution team brings exceptional wines and spirits straight to Sweden's leading bars and eateries. Today, more than 500 venues—from hip bistros in Stockholm to Michelin-starred dining rooms in Göteborg—rely on Concealed Wines for reliable delivery, on-trend recommendations and expert staff training.
Our Team
Behind Concealed Wines is a tight-knit crew of industry veterans and passionate newcomers, all united by one goal: to share exceptional beverages and unforgettable experiences. From our sales directors and logistics coordinators to our sommeliers and warehouse teams, each member brings deep knowledge, genuine enthusiasm and a spirit of collaboration. Together, we've built a culture that celebrates hard work, continuous learning and a well-earned glass of wine at the end of the day.
Check out Business opportunities for wine, beer & spirits in the Scandinavian markets.
Browse all tender requests for monopoly distribution
via Systembolaget, Vinmonopolet and ALKO.
Our Partners
Trusted by industry leaders worldwide
Sign Up!
Easily submit tender offers
Submit your tender documents quickly and efficiently through our streamlined process
Monitor tender process online
Track your tender status in real-time with comprehensive analytics and insights
Automatic updates & reminders
Never miss important deadlines with smart notifications and personalized alerts
Subscribe & Get updated
Stay ahead with instant notifications about new opportunities
Latest Posts
We have launched a new product at Systembolaget!
We are happy to announce that on May 30th, 2025 we launched a new product! Appalachian Original Whiskey brings authentic American craftsmanship to Swedish shelves. This premium whiskey represents years of careful distillation and aging processes.
Global Wine Tourism Study Launches
A new global research initiative has just been launched to map the trends and challenges facing wine tourism worldwide, bringing together industry leaders. This comprehensive study will analyze consumer behavior, market trends, and sustainable tourism practices.
Systembolaget New Purchase Plan
Recently, the Swedish monopoly Systembolaget has published tenders for Permanent Listings (a minimum of 9 months) with a focus on sustainable practices. This initiative aims to promote environmentally conscious suppliers and products.
Nordic Monopolies Open New Tenders
New tender announced for Systembolaget (Sweden), Vinmonopolet (Norway) and ALKO (Finland). As summer approaches, all three Scandinavian alcohol monopolies are opening new opportunities for suppliers with innovative products.
Questions and Answers
Everything you need to know about Concealed Wines and our services
Concealed Wines sell wine and other alcohol beverage products in Sweden, Finland and Norway.
Concealed Wines acts as a premium distributor and retailer of fine wines and spirits across Nordic countries. We specialize in sourcing unique and rare bottles from renowned vineyards worldwide, ensuring our customers have access to exceptional quality beverages.
Concealed Wines was founded in 2018 with the vision of bringing world-class wines to the Nordic market. Since our establishment, we have grown to become one of the leading wine distributors in the region.
Concealed Wines was founded by a team of wine enthusiasts and industry experts who recognized the growing demand for premium wines in the Nordic region. The founding team combines decades of experience in wine trading, distribution, and hospitality.
Yes, absolutely! We have established partnerships with restaurants, hotels, and fine dining establishments across Sweden, Finland, and Norway. Our team can help your winery reach these premium venues and provide dedicated support for restaurant sales and distribution.